offbrand is a daily content stack — newsletter, livestream, clips, podcast, long-form video, and documentaries — reaching the same audience from different angles, every weekday. Everything written, recorded, and presented by one person in his actual voice.
Starting from zero. Shipping in public. You can watch the whole thing get built.
Ten years in DTC ops across agency, brand, and SaaS seats. 150+ podcast episodes hosted. One 12.5-hour livestream with 22 guests. offbrand is what happens when that experience gets compounded into one daily stack.
Not a media company with freelance writers. Every word, every episode, every stream is Matt — the same person your audience already trusts. Sponsors get that trust by association, not interruption.
Most creator sponsorships are weekly or monthly. offbrand touches the audience every weekday — newsletter at dawn, stream at 7 AM, clips throughout the day, podcast on the commute.
offbrand will never run banner ads, pop-ups, or programmatic placements. Sponsorships are the only way brands appear — every mention is curated, not automated.
Six content properties shipping at different cadences. Some shipping soon; some further out. All under one voice.
Founding sponsors lock their rate before the numbers climb. If you're building something operators use, this is the cheapest it'll ever be to get in front of them daily.
Every format is curated, not automated. Matt touches every placement. Pick the formats that fit your goals — or bundle them.
Most sponsors combine 2–3 formats. UGC + whitelisting + property sponsorship is the most common stack. Founding sponsors lock their rate before the numbers climb.