Matt Lady · Founder, operator, host
I build companies, host shows, and write about internet commerce.
This is my personal site. Goodston and Marshal have their own.
Start here
Pick a door.
01 / Media · Opening soonAsk for the first dispatch 02 / Creator operationsVisit Marshal 03 / Advisory or consultingSee if it fits
Goodston
The playable world of internet commerce—shows, stories, games, and the people behind it.
Marshal
TikTok Shop affiliate programs, run from creator recruitment to rights-cleared video handoff.
Work with Matt 1:1
Advisory or consulting for founders and operators working on positioning, offers, media, or operations.
Now / Summer 2026
What Matt is doing lately
Producing the first Goodston shows. Running TikTok Shop affiliate programs through Marshal. Writing when I have something useful to share.