Sunnyvale, California

Hi, I’m Matt.

I’m a marketer with 10 years inside ecommerce brands, agencies, and SaaS companies.

I started in paid media and kept following the work into creative, sales, and operations. I like understanding what people need, making useful things, and helping teammates get better.

Matt Lady smiling outdoors

A little background.

The short version, most recent first.

  1. 2026

    She’s Birdie

    Fractional Head of Revenue

    Worked on performance creative, creator partnerships, and the customer experience.

  2. 2025–2026

    KlientBoost

    Associate Director of eCommerce Marketing

    Led ecommerce marketing and launched Kartworthy, a podcast and YouTube channel for growing brands.

  3. 2025

    Richpanel

    Head of Growth

    Worked alongside the CEO on go-to-market, hands-on sales, and agency and technology partnerships.

  4. 2023–2024

    Creative Milkshake

    Director of Operations, then Growth & Sales

    Built operations, helped grow the team from 15 to 32, and rebuilt the sales process.

  5. 2022–2023

    Stumptown Mattress

    Head of Growth

    Owned online revenue and contribution margin as the first DTC hire, with hands-on Meta and Klaviyo work.

  6. 2019–2022

    Independent

    Media Buyer & Growth Advisor

    Managed Meta advertising for more than 30 DTC brands and advised founders on creative and growth.

  7. 2016–2019

    Unearth & 3fold Communications

    From intern to strategist

    Started in agency account work, then moved into digital strategy and multichannel media buying.

Lately

Putting the ideas to work.

I’ve been building with AI, including creative-planning prototypes and campaign demos, and exploring how it fits into the day-to-day work of marketing teams. I’ve also created more than 100 podcast episodes across DTC and ecommerce shows.

If you’d like to compare notes or work together, send me an email.