i've been in DTC for over 10 years. agency side, brand side, SaaS, freelance, community. i've sat in almost every chair this industry has — and the thing i kept running into was the same gap.
brands spend real money making creative. then most of it never reaches a customer. it sits in folders. it stalls in approvals. it gets lost between the people who make it and the platforms where it's supposed to run. nobody owns that space. so i built the thing that does.
that's Marshal — creative operations for DTC brands doing $10M–$100M. the layer between “brief sent” and “asset live.” the operational layer nobody else owns.
offbrand is the media side. a daily newsletter, an ambient cowork stream every morning at 7 AM, weekly deep-dives, and feature-length brand documentaries. all of it is me — no ghost writers, no freelancers, no team of editors pretending to be one voice. it's my actual thinking, every day, for the operators who'd rather build than scroll.
the advisory work is the 1:1 stuff. i've been coaching and advising operators for years — agency owners, brand operators, ecomm SaaS founders. most of them don't need a course or a mastermind. they need someone who's been in their seat, who speaks their language, and who'll tell them the truth. that's what i do.
i'm a step-dad. my partner Bianca and our son Mateo are the reason i build the way i do — no 80-hour weeks, no VC, no burning out again. i've done that. it sucked. now i build things that work for my life, not the other way around.
if you want the polished version, check LinkedIn. this is the real one.