Industry media
GOODSTON
Daily commerce context and recurring community utility—not another generic link roundup.
- GOODSTON Daily email
- Good Morning GOODSTON + Open Studio
- Commerce Calendar, Opportunity Board, and Compendium
Menu
The partnership studio
Buy more than a logo.
Build a useful partnership across GOODSTON, Matt Lady content, live programming, events, and reusable creative. Every package is designed to travel across channels instead of stopping at one post.
- 100+
- episodes hosted
- 12+ hours
- longest live hosted
- Postscript · SheerID · Nextdoor
- past Matt media sponsors
- DTC · ECOM · CPG
- the audience home base
The web media kit
One operator. Three useful surfaces.
GOODSTON is the industry desk. Matt Lady is the human creator. Brand-owned work gives your team reusable creative. A package can use one surface or connect them without blurring what each one means.
Creator media
Matt Lady
The human point of view: operator-led explanations, stories, interviews, and behind-the-scenes work.
- Scripted short- and long-form video
- Lady’s Letter, LinkedIn, X, Instagram, and TikTok
- Hosting, interviews, webinars, and event coverage
Brand-owned production
Your channels
Matt’s face, thinking, and production applied to assets your team can use—with explicit rights.
- UGC and paid-creative concepts
- Customer stories, explainers, and sales content
- Brand-account paid use included; Matt-handle whitelisting scoped separately
~6.5K on XMatt’s existing audience
~2.5K on LinkedInMatt’s existing audience
~2K launch email cohortGOODSTON house list being revalidated
Approximate audience signals as of August 2026. Channels overlap. GOODSTON and Matt’s new YouTube programming are starting fresh, so I do not sell combined “total reach” or invented performance forecasts.
Choose your partnership
Every package is omnichannel by default.
Each card shows the guaranteed starting menu. After an email exchange or fit call, we tailor the topic, sequence, exact formats, timing, and special programming—without stripping away that baseline.
Recurring GOODSTON inventory
One integrated partner—or one partner per useful desk.
An Integrated Partner can support the whole-week identity. GOODSTON Partners can support one weekday category. The same company never gets charged twice for the same impression just because a live runs longer.
MONMoney & Measurement
TUEGrowth & Creative
WEDCustomer & Retention
THUSystems & Agency Ops
FRIPeople & Opportunities
Sell programming, not minutes.
A longer live creates value only when it adds a named clinic, interview, workshop, or correspondent block—not another logo in a crowded rail.
Make the partner useful.
Start with one idea, then adapt it across email, live, native social, original creator work, and useful programming.
Reward duration with value.
Longer terms can earn rate stability, creative refreshes, planning, and narrow ad-category exclusivity—not a deep discount that makes the work worse.
Quarterly 12–24 hour tentpoles
Build a program inside the program.
- Program partner
- from $5,000
- Title partner
- from $12,000
The line I don’t cross
A sponsor can buy the opportunity. It cannot buy the conclusion.
Every material relationship is disclosed. Calendar, Opportunity Board, and Compendium inclusion cannot be purchased. Paid-category exclusivity blocks competing ads—not editorial coverage.
Bought disclosed inventory, production, distribution, or usage rights.
Selected because it is useful. Placement and ranking are not for sale.
A material commercial relationship, disclosed anywhere it affects the story.
A tracked economic relationship, labeled at the recommendation or link.
Track record
I know the work around the show.
Beyond 100+ hosted episodes, I’ve handled format, guest research, sponsors, recording, editing, clips, publishing, promotion, and live production. Past guests include Ezra Firestone, Eli Weiss, Ari Murray, Rabah Rahil, Andrew Faris, and Ben Parr.
Build the brief.
Choose the job and partnership level. The channel mix is already built in.
Check the fit.
I review audience truth, product fit, conflicts, and workload.
Fix the scope.
Deliverables, approvals, disclosure, rights, dates, and price go in writing.
Deliver and report.
You see what ran, when it ran, and the outcomes we can observe.
Before we talk
Useful answers, up front.
Why publish starting prices now?
Because hiding every number creates unnecessary calls. These founding rates are available for agreements signed through December 31, 2026 and are based on guaranteed work and production—not CPM math or inflated reach projections. The rate locks for the signed term and is reviewed at renewal as the audience and delivery data mature.
Can we start small?
Yes. The $750 Omnichannel Pilot is a one-time, fixed 14-day package for a new partner. It carries one idea through email, live, and social without adding exclusivity, paid usage, or endless revisions. If the fit is real, the next step is a recurring relationship or creator campaign.
Can we buy one post or video?
No. Individual posts, vertical videos, and carousels are not sold à la carte. They are adaptations inside an omnichannel partnership, so the same useful idea can travel without turning the work into a disconnected deliverable menu.
Is the starting menu the final deliverable list?
No. It is the guaranteed baseline that makes the price concrete. After an email exchange or fit call, we tailor the topic, sequence, exact formats, timing, channels, guests, and any special programming. The final scope goes in writing before work begins.
How do three-, six-, and 12-month terms work?
Three months establishes the public founding monthly rate. Six-month agreements receive a better effective rate, and 12+-month agreements receive the best rate and longest price lock. The exact longer-term economics follow the final inventory, category conflicts, production plan, and payment schedule.
Do you guarantee views, leads, or revenue?
No. I guarantee contracted delivery. If a placement is missed, I replace it and add one comparable placement. Reporting covers what ran and the results we can actually observe.
Can a sponsor become the recommended ‘best tool’?
Not by paying. A strong product can be both a sponsor and an editorial recommendation, but those are separate decisions and both relationships are labeled. Money buys a defined opportunity to communicate—not the conclusion.
What is separate from the displayed price?
Creator packages include 90-day organic reposting and paid media use from the brand’s own accounts for delivered assets. Whitelisting from Matt’s handle is the only separate media-usage right. Raw footage, category exclusivity, rush delivery, travel, hard production costs, and unusual revisions are also scoped only when needed. AI training, synthetic voice or likeness, perpetual rights, and sublicensing are unavailable.
Ready when the idea is
Bring the goal. I’ll help right-size the package.
A $750 Omnichannel Pilot is the smallest door. A longer partnership has to earn its place—for the audience, the partner, and the work.